CREDINTALKS - Exploring new markets with a structured approach: opportunities for entrepreneurs

In this episode of CREDINTALKS, we host Gianvirgilio Cugini, head of Studio Legale Cugini (Lugano Paradiso), to discuss the right approach to entering a country undergoing profound economic, social, and cultural transformation.

Mr. Cugini explains how today’s Saudi Arabia presents real opportunities for European entrepreneurs—but only for those with solid, sustainable projects aligned with the strategic guidelines of Vision 2030. There is no space for improvisation or opportunistic approaches.

Entering this market requires preparation, a credible business plan, deep knowledge of the local context, and the ability to build long-term relationships. Saudi institutions carefully select their partners, favoring those who demonstrate seriousness, long-term vision, and a willingness to establish a lasting presence.